Drug Education and Intervention in the Workplace

The Employee Health Promotion Program Committee ought to set out a plan for the entire year that outlines accomplishing goals and objectives, as well as provides details for marketing and evaluating the program. The plan is the detailed map of what types of programs will be offered, when and where they will be scheduled, how they will be marketed and evaluated, and what the budget is.  It is valuable to plan your wellness activities based on your goals and objectives, as well as the budget since different strategies will yield different outcomes.  By way of example, if your mission is to expand awareness on a topic, then distributing brochures or scheduling a one-time class may be appropriate.  However, if your goal is to change behavior, then different strategies may be necessary, such as ongoing weekly sessions and support groups.  Click here to link to Program Design Options for additional ideas.

Company Health Promotion Program Marketing

Now is the time to plan your marketing strategies!  How can you market the wellness program and ongoing activities?  No matter how you decide to, market frequently, keep it fresh, and remind employees repeatedly!  Consider having an overall kickoff exercise to let everyone know about the wellness program.  Senior Management ought to support the introduction or invitation so that all employees are cognizant of their reinforcement and leadership in the program.

Possible marketing methods:

• Distributing email messages, including reminders
• Design bulletins,
• Putting up bulletin board postings,
• Composing articles,
• Mailing letters or
• Mailing special invitations.  

Other Corporate Health Promotion Program Considerations:

• Is the Corporate Wellness Program promoted to all workers or to a specific target audience?
• Do you have a Corporate Wellness Program champion (someone who is connected with different groups in the organization, and well respected) who can help in your promotion efforts?
• If your marketing efforts do not seem to be working, do you have a way to revisit and adjust your strategy?
• How will you determine effectiveness and evaluate your program?  And how will you gather the information necessitated to evaluate your program?  

Topics most frequently included in Corporate Health Promotion Programs:

• Nutrition
• Physical Activity/Exercise
• Tobacco Use Cessation
• Bone Health
• Cardiovascular Health
• The Spine
• Stress Reduction
• Chronic Disease Awareness & Prevention
• Self-care; Wise Healthcare Consumer
• Screening Services (BMI, Blood Pressure (BP), bone density, cholesterol, glucose, posture, vision, and other…)
• Ergonomic Assessments
• Health Fairs
• Kids/family Events
• Others subject matters that employees have interest in  

The issues and type of Employee Wellness Program planned depend on the needs and interest, overall intention and resources available.  Program Design Options   include awareness programs such as handouts and/or education sessions, behavior modification programs such as smoking cessation and weight loss classes, and environmental or company backing such as no smoking policies or healthy selections in snack machines.  

The programs planned also depend on the demographics of your workforce.  If you have a young, healthy workforce, you may want to focus the wellness attention on keeping employees healthy and not need to screen for disease.  Instead you might want to focus on healthy lifestyle behavior such as exercise and great nutrition to prevent the on-set of disease.  Click here for more information on strategies for keeping employees well, identifying disease early, or returning employees to work who already have a chronic disease.

It is also important to consider, and plan how you will evaluate the effectiveness of your wellness program.  The system needs to be established for tracking certain data and recording programs depending on the program goals/objectives.  Step 7 discusses program assessment in more detail.   And Step 6 will launch your program!